Caroline and Owen were moving out of town. They had a new baby and it was all they could do to move to their next chapter in life. It was my job to support them by making the sale of the home they were leaving the easy part of this transition. They handed me the keys and left.               

I handled everything from there. The house had some amazing features, but needed to be freshened up and staged in a way that highlighted those things, and positioned in a way that appealed to our target buyer.              

I coordinated painters, landscapers, cleaners, stagers, and inspectors. I visited every tile store in the East Bay to find the perfect tile for the kitchen floor. I met the plumber to handle the emergency leak on the icemaker waterline. I put the garbage out on the sidewalk each week after they had moved out. Details.    

But it all came together. When Caroline and Owen saw the marketing photos, they were amazed. The house looked fantastic.       

The market response was amazing. Buyers loved the style and I successfully presented a vision of living in a stylish home in a vibrant neighborhood near Lake Merritt. We got 20 offers. I guided them through the negotiation process in a way that got them more proceeds than anticipated, and less stress than they feared.